Achieve 100x Growth, Build Legacy, And Engineer 25 Years Of Exponential Success

Grounded in real-time research and 40+ years of coaching industry-defining leaders, The Greater Game introduces the 10 Greater Measurements Framework™ to systematically activate your exponential future.

Access Two Instant Bonuses When You Buy The Book

Bonus #1: Early Access To The Greater Game Dashboard™

Activate your personalized Entrepreneurial Command Center to benchmark your progress against the world’s top performers.

  • Quantify Your GMI: Track your Greater Multipliers Index score to gauge your readiness for a 100x future.
  • Your Growth Playbook: Receive personalized strategies to determine if you need capital alignment (VQS) or strategic implementation (CQS).

Bonus #2: “Your Best Guesses And Bets” Exclusive Interview

Join authors Dan Sullivan and John Bowen for an exclusive session on a brand-new thinking tool. Discover how to leverage your intuition to make the high-stakes “bets” that define industry leaders and market makers.

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The Greater Game book
About The Book

Stop Optimizing For The Quarter. Start Architecting For The Century.

  • Shift from the exhaustion of quarterly results to a bold 25-year vision while building orchestrated invincibility that makes failure impossible.
  • Escape the “Expertise Trap” and transform your unique brilliance into scalable intellectual property that earns while you sleep.
  • Shift from managing people to having a Self-Managing Team™, making your presence optional.
  • Multiply your genius and impact through Free Zone® Collaboration
  • Move beyond reacting to markets to transforming entire industries.

The Greater Game delivers a 25-year strategic road map for elite and rising entrepreneurs to achieve exponential success, freedom, and legacy.

The 94.6% vs. The 5.4%.

Success often creates its own barrier. When your business depends on your personal brilliance to function, you have created the Indispensable Bottleneck.

The 94.6% try to solve this by working faster and longer. They are Optimizers. The top 5.4% do something different: They play The Greater Game. They stop trying to fix the present and start building an Invincible Architecture that makes their presence optional and their growth exponential.

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What Leaders Are Saying

Praise For The Greater Game

Portrait of Peter H. Diamandis, MD
Peter H. Diamandis, MD

I’ve spent my career proving that exponential thinking outperforms linear thinking. Sullivan and Bowen have applied that principle to entrepreneurship with research-backed precision. Their Greater Multipliers Study reveals what I’ve observed: the entrepreneurs who create the most value don’t work harder—they architect systems, platforms, and ecosystems that scale automatically. Essential reading for any founder ready to think 100x.

Founder & Chairman, XPRIZE and Abundance360; NYT Bestselling Author of Abundance, BOLD, and We Are As Gods
Portrait of Joe Polish
Joe Polish

For twenty years, I’ve watched Genius Network prove what Sullivan and Bowen spell out in this book: the entrepreneurs who win the biggest game aren’t trying to beat everyone—they’re building ecosystems where everyone multiplies. The shift from being indispensable to building platforms that scale genius? That’s not just smart business, it’s the only way to create real freedom AND impact. This book gives you the research and the roadmap to make that shift.

Founder of Genius Network®
Portrait of David Bach
David Bach

The greatest wealth transfer in history is underway. Sullivan and Bowen show entrepreneurs how to architect businesses that capture it—and create a lasting legacy in the process.

10x New York Times Bestselling Author of The Automatic Millionaire and Smart Women Finish Rich
Portrait of Chip Conley
Chip Conley

In the second half of life, we stop asking ‘How do I do more?’ and start asking ‘How do I matter more?’ This book answers that question for entrepreneurs.

Founder, Modern Elder Academy; New York Times Bestselling Author
Portrait of Russ Alan Prince
Russ Alan Prince

After interviewing thousands of ultra-wealthy entrepreneurs, a clear pattern emerges: those who built lasting wealth shifted from constantly optimizing to designing their legacies. Sullivan and Bowen capture this mindset and make it accessible to entrepreneurs ready to think bigger.

President, R.A. Prince & Associates; Leading Authority on Ultra-High-Net-Worth Families
Portrait of JJ Virgin
JJ Virgin

100x really is easier than 2x when you stop doing everything yourself. The Greater Game shows entrepreneurs how to turn their expertise into scalable platforms and self-managing teams so impact grows while time freedom expands. Essential reading for anyone ready to build an empire—not just a business.

New York Times Bestselling Author; 2x Inc. 5000 Founder, Reignite Wellness & Health Business Growth Collective
Portrait of Simon Bowen
Simon Bowen

Most entrepreneurs optimize their way to a ceiling. The Greater Game shows how to architect beyond it—grounded in research, real stories, and a proven framework.

Founder & CEO, The Models Method
Portrait of Jim Tracy
Jim Tracy

Bowen and Sullivan nailed it. The concept of “architect” resonates! The Greater Game guides transformation and impact. It doesn’t just move the needle, it resets the clock! Powerful insights and action plan. Want results…embrace this vision!

Wealth Management Senior Executive
Portrait of Gino Wickman
Gino Wickman

I lived the transformation Sullivan and Bowen describe. Building EOS Worldwide taught me that 100x is easier than 2x—but only when you stop optimizing and start architecting. This is the blueprint.

Author of Traction & Shine; Creator of EOS®
Portrait of Michael Hyatt
Michael Hyatt

This book is a wake-up call for successful leaders who sense they’re winning the wrong game. Dan Sullivan and John Bowen challenge you to stop optimizing and start architecting—your business, your energy, and your legacy.

New York Times Bestselling Author and Entrepreneur
Portrait of Nick Nanton, Esq.
Nick Nanton, Esq.

Having directed documentaries on dozens of world-class entrepreneurs, I’ve seen the pattern Sullivan and Bowen describe: those who build lasting enterprises architect; those who plateau optimize.

Emmy® Award-Winning Director/Producer and Wall Street Journal Bestselling Author
Portrait of Dean Jackson
Dean Jackson

I’ve had hundreds of conversations with Dan Sullivan about what makes entrepreneurs successful. This book captures it: stop optimizing, start architecting. Simple idea. Game-changing execution.

Co-Host, I Love Marketing Podcast; Real Estate Marketing Strategist and Entrepreneur
Meet The Authors

Distilling 70+ Years Of Entrepreneurial Architecture

Portrait of Dan Sullivan

Dan Sullivan

The world’s authority on entrepreneurship in action, Dan Sullivan has spent five decades helping ambitious entrepreneurs thrive. As the author of bestsellers like 10x Is Easier Than 2x, Who Not How, and The Gap And The Gain, he provides the framework to attain freedom of time, money, relationships, and purpose.

Portrait of John Bowen

John Bowen

John Bowen is the founder and CEO of CEG Worldwide, the world’s leading coaching firm for financial advisors. After managing up to $2 billion in assets and later leading a firm that tripled assets to $25 billion, John has dedicated his life to helping entrepreneurs build simple, elegant businesses that allow them to achieve lives of significance.

Together, Dan and John have helped thousands of leaders break through complexity to achieve a life of Greater Purpose.

Ready To Become The Architect?

The treadmill will only move faster. It’s time to step off and build a Self-Managing Company® that creates a legacy for the next 25 years and beyond.

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